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Database Segmentation


Segmenting your market and database can give your business a competitive advantage. It helps create messaging that is tailored and sophisticated to suit your target market – appealing to their needs better. It allows you to easier conduct an analysis of your data stored in your database, helping to identify potential opportunities and challenges based within it. It enables you to mass-personalise your marketing communications, reducing costs.


  • Database Segmentation
  • Customer Segmentation – Persona
  • Market Segmentation – Profiling
  • B2B or B2C
  • Preference Creation
  • Response History Management
  • Lifetime Value and RFM Analysis
  • Modelling For Churn
  • Modelling Next-best Product
  • Reporting
  • Information Collection Strategy

Additional information


For every 10,000 contacts