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Leaders In Digital Marketing

Certificate of Strategic Online Marketing and Social Media Management

$528.00

A powerful digital marketing certificate for business owners, marketing managers, and digital media leaders who want to learn how to develop online advertising and social media ecosystems that take and grow products/services on the digital market.

Description

A powerful digital marketing certificate for business owners, marketing managers, and digital media leaders who want to learn how to develop online advertising and social media ecosystems that take and grow products/services on the digital market.

At a glance-

  • Level: Introductory
  • Educational Prerequisites: None
  • Language: English
  • Mode of Delivery: Online Learning Management Systems (LMS)
  • Accreditation: Non-accredited
  • Average Duration: 4 weeks
  • Time commitment: 3-6 hours per week
  • Assessment: Multiple choice and short answer quiz
  • Pace: Self-paced learning
  • Start Date: Enrolling now for February 28, 2024

 

Course Overview :

This course will prepare you to build a strategic online brand and social media outreach ecosystem . Learn how to collate and interpret big data, customer insights, from dynamic and ever-changing platforms.

Practical application of planning, preparation and allocation of business resources towards digital advertising that have a maximum impact. Covering off key concepts including;

– Advertising strategy

– Advertising platform selection

– Social media user behavioural psychology

– Using hashtags

– Social media ads

– Influencer marketing

– Landing pages

– Lead generation

– SEO

– Advertising on google

– Email marketing

– Content Marketing

– Video marketing

– Ad spend budget

– Advertising analytics

 

Learning Modules :

  1. Digital advertising systems
  2. Assessing digital advertising campaigns
  3. Analysing social sentiment and reputation
  4. Social media management and advertising
  5. Interpreting and applying big data from digital advertising.

 

Enrolling now for February 28, 2024